AI Insights · Timothy · July 2022
Top 5 Film & Television Apps on iOS in Italy in Q2 2022
Explore the performance of the top 5 Film & Television apps on iOS in Italy during Q2 2022, including metrics on downloads, revenue, and active users.
During the second quarter of 2022, the top 5 Film & Television apps on the iOS platform in Italy—Netflix, Amazon Prime Video, Disney+, Mediaset Infinity, and RaiPlay—showed varied trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive view of their performance.
Netflix had a relatively stable revenue trajectory, peaking at approximately $155K in the first week of June. Downloads fluctuated, with a notable increase to 25K in the final week of June. Active users saw a gradual rise from 2.2M at the start of Q2 to around 2.4M by the end of the quarter.
Amazon Prime Video saw its highest revenue of $47K in early April, with a general decline towards the end of the quarter. Downloads peaked at 35K in early May but generally hovered around 14K to 16K for most of the quarter. The app's active users increased from 540K at the beginning of April to about 549K by the end of June.
Disney+ experienced a high revenue of $338K at the end of March, with some fluctuations that settled around $229K by the end of June. Downloads were highest in mid-April at 26K and then stabilized around 15K. Active users showed a slight decline from 731K at the start of Q2 to 710K by late June.
Mediaset Infinity recorded its highest revenue of $14K in late March, with a general decrease throughout the quarter. Downloads peaked at 21K in mid-April and saw another spike of 21K in early May. Active users showed a downward trend from 136K at the beginning of April to about 113K by the end of June.
RaiPlay did not generate revenue during the quarter. Downloads were highest at 14K in late May, with a general fluctuation around 7K to 13K. Active users varied, starting at 108K in late March and ending at 82K by the end of June.
For more detailed insights and data, visit Sensor Tower.